Annotated Landscapes:

TV ads are (re)producers of our culture. They frame and instruct. The more advanced ads employ radical narrative constructs, requiring viewers to decode complex meanings in limited time spans.

This project is an ongoing effort to turn a collection of over 20,000 TV ads into a digital archive that can serve researchers and students alike.

We want to go beyond simply cataloging, we want to use the framework of semiotic and critical analysis to encode meaningful metadata about the ads from humanities and social science perspectives. Our hope is that this collection can become a shared platform via which other researchers will add their own annotations.

• Methodology
• Pedagogy
• Technology