Why do this? Because no one else is!

We see numerous potential benefits to a large archive of television advertising.

• Ability to do comparative theoretical research over a large dataset
• Opportunity to improve existing methodology by encouraging others to utilize a common source
• Encourage the development of new methodologies
• Classroom use applicable to any number of disciplines and research questions
• Would allow new questions to be asked

We envision a deep and multifaceted resource that combines theoretical and literal content to allow interested researchers from any discipline to ask questions and identify patterns that were not previously discernable.