Methodology: Cisco Segmented

This ad is constructed of 108 Shots presented in 1 minute and 30 Seconds

It has 17 distinct scenes...

...which deal directly and indirectly with the complex circumstances that people face today. The narrative it weaves contextualizes the many changes, technological, social and otherwise, that are happening around us, but what does it leave out?

The dawning of true globalization

Shrinking space, merging the supermodern cityscape with the less developed world

Technology in the hands of everyone

How networked mapping changes our perception of geography such that there is no more periphery in this now technologicaly global society

Technology facilitates undistorted communication across languages and cultures, permitting global business to proceed without disruption

handheld decentralized computing technologies allow dispersed individuals to re-chart their way thorugh the world and socially reconnect with others

once again, geography is transcended - imagined communities can exist in space, and amongst dispersed individuals across places

Populism prevails, as everyone participates in the production of knowledge across time and space - note the new common bond of Wikipedia

Power and gender have become decoupled; begins to onfuse the relationship between the virtual and the real ("dragging and dropping people")

Technology permits convergence; frictionless movement without the inconvenience of currency transactions; all modes of governance become seamless

The ritual ceremony is accomplished by seamlessly bridging tradition and electronic modernity

Private and public are bridged in an electronic instant

Knowledge is now sharable by everyone regardless of class, race, or geographic location - there are no more knowledge underprivileged

Businesses are now transnational, unconfined by nations

but nonetheles transforming backwards countries into vistas of supermodern urban spelndor and wealth

with this technology, there emerges a new division of labor that unites people, rather than divides them - capitalism and the nation-state are each neatly sublated by the presence of a network technology that is completely unconcerned with reproducing power

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